What is your personal brand? How does the world see you?

27th January 2014

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There is no doubt about it - if you have a Facebook page, are on Twitter, LinkedIn or any other on-line sites, the world can see (and judge) the way that you present yourself to the world.

If you are in the fortunate position of not having to work for the rest of your life, then it may not concern you how the world sees you. However, for most of us, it is important to remember that employers, colleagues and others can find out a great deal about you on-line.

Here are 14 things that impact the quality of your personal brand:

every e-mail message you send to someone else.
every voicemail message you leave for someone.
the voicemail message others hear when they try to reach you.
your e-mail signature.
any and all social media profiles you have on networking sites online: LinkedIn, Twitter, Facebook.
every written deliverable you submit to anyone else including any report, analysis, memo, white paper, article, newsletter, letter, brochure.
any presentation you make in front of anyone else.
every business card you hand out.
the manner in which you greet a stranger or anyone else you meet for the first time.
the manner in which you present yourself physically - your style of dress and grooming.
every conversation you have with another person.
the quality of the people you hang around with.
the role you play in community and professional organisations.
the degree of kindness and compassion you communicate to others in every interaction you have.

Most people do not consider themselves to be in 'sales', but we all create our own brand and give out a message. It is up to you how you wish to be seen.

We are grateful to http://www.careerealism.com for this nugget of wisdom.

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