It’s not a revelation for us to tell you that nearly 100% of your target audience will have a mobile phone.
It’s also not new news that they will all be used to texting or using a messaging app like WhatsApp.
And a lot of people prefer using WhatsApp, as it’s easier and more effective at delivering links, images, videos etc to friends and family.
Yet so many businesses are unaware that WhatsApp has a business version of the app.
It enables businesses communicate more effectively with rich content, set-up quick replies, indicate opening hours, show addresses, link to its website and more.
Queries and FAQ’s can be answered instantly – increasing the chances of prospects taking action
You can even automate some of your customer service conversations via a WhatsApp Chatbot, reducing pressure on your customer care team.
It can be set up so the WhatsApp Chatbot handles all the recurring questions and queries, and when the conversation becomes too complex, the conversation can be handed over to a real person.
So, give it a go and see how effective it can be at building and nurturing relationships with your prospects and customers - https://business.whatsapp.com/
