Advantages and Disadvantages of Internet Promotion

The rise of people using the internet has meant that small businesses need to find more and new ways to market their business. One of these ways is internet promotion, with adequate information small businesses can benefit significantly from Internet Promotion while minimising the disadvantages that it presents. In fact, it may prove to be the marketing strategy that generates the highest return on investment.

Advantages:

Cost Effective and Enduring Marketing Strategies
 People prefer the quieter, easier and warmer way to buying through the internet in the comfort of their own home. This means that the internet has become a “superhighway” for public buying. In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for attracting new potential customers.

Market Penetration
Small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods. Websites allow your business to be open 24/7 this creates greater visibility, thereby creating more opportunities for increasing its customers at a relatively low cost.

Low Cost, Instant Communication
 Because of emails business transitions are now a lot easier as it does not matter if you are over the road or on the other side of the planet you can communicate within seconds. This is brilliant for marketing your business as people don’t want to leave their home just for a query and if you phone you may not get though to whom you intended therefore not getting the answers you want.

Real Time Statistics For Measuring Success of Promotion Campaign
 One of the best advantages of Internet Promotion is that you can measure your success. You can get the statistics on all the vital information of how many people are looking on your site, how long for, repeat visitors and so on. This helps to see what works and what doesn’t!

Disadvantages:

Difficulty in Attracting Customers
 When doing a search on the internet there are thousands of results therefore why should anyone click on your website? You could have the best website in the world but unless you get someone to go on there they will never know about it.

Difficulty in Evaluating Legitimacy of Transaction
 As there is little if not no communication with the person you are doing a business transition with you do not know how trustworthy they really are. Small businesses are particularly vulnerable to thieves using stolen credit cards and stolen information to do online transaction.

Salespersons and Customers are Isolated
 Because of the internet salespersons and customers are isolated as there is very little communication between each before and after the sale. This can badly affect the chances of repeat sales and means you may have to find other ways to drive people back to your site.

To sum up, there are far more advantages to Internet Promotion than disadvantages. There are many more but I thought these were the most relevant, if you can think of any advantages or disadvantages or have a view on Internet Promotion then leave me a comment!