Cadbury World is inviting families to celebrate English Tourism Week by diving into the marvelous world of chocolate.

In celebration of English Tourism Week, an annual celebration which takes place from Friday 18th – Sunday 27th March, visitors are invited to discover the amazing world of Cadbury at the Bournville-based attraction, which has been offering great family-fun for more than 30 years.

Now in its 11th year, English Tourism Week raises tourism’s profile and showcases the benefits of the industry to local communities and the economy. This year, visitors can celebrate the best of English tourism at Cadbury World - one of the UK’s most popular family attractions, which welcomes over 600,000 visitors annually.

There’s plenty to learn and discover through a self-guided tour of the attraction’s chocolatey zones. Guests can catch the talented chocolatiers in action and take a delicious taster for themselves in the Chocolate Making zone, before heading to the Have A Go zone to practice their piping skills and draw their name in chocolate.

Chocolate-lovers can head to the 4D Chocolate Adventure zone to experience the sensation of riding on the Crunchie Rollercoaster, in an unmissable cinematic experience.

Families can also take a magical ride through the chocolatey land of Beanville on the Cadabra ride and come face to face with everybody’s favourite drumming gorilla in Advertising Avenue. No visit is complete without a stop at The World’s Biggest Cadbury Shop on-site – perfect for souvenirs or stocking up on your favourite Cadbury treats for the journey home.

Gerrard Baldwin, general manager at Cadbury World, commented: “English Tourism Week is a fantastic opportunity to celebrate the tourism industry and highlight everything guests can enjoy during their visit to Cadbury World.

“As a recent winner of the prestigious gold standard VisitEngland Attraction Excellence Awards, there’s never been a better time to discover Cadbury World’s unique offering. From uncovering the rich history of Cadbury, to exploring the fun-filled chocolatey zones, Cadbury World provides a day that’s choc-full of fun for the whole family.”

For more information and to book tickets to Cadbury World, please visit www.cadburyworld.co.uk. For more information on English Tourism Week, head to www.visitbritain.org/english-tourism-week.