Founded by CEO, Elisabeth Lewis-Jones, above her mother’s garage in Bromsgrove, Liquid’s humble beginnings began with writing a newsletter for Touchwood Solihull and working on regional activity for Sport England West Midlands.

Clients such as Lloyds Pharmacy and MIPIM for the City of Birmingham soon followed. 

To mark this milestone, Liquid has announced an identity rebrand centred around its core values, and a ‘20 acts of kindness’ campaign. 

Liquid’s new electric blue logo pays homage to its age, featuring the slogan ‘Creating Conversations for 20 years’. The modified website highlights Liquid’s key pillars, making conversations, connections, and campaigns, demonstrating the varied expertise within the integrated agency.  

Elisabeth Lewis-Jones, CEO of Liquid, said: “Our new logo design sees our name placed inside a megaphone, as we shout about the agency’s proven history and the pride felt for the immense work conducted over the last two decades. 

“It’s been 20 wonderful years since Liquid was incorporated and we’ve come a long way from a garage in Bromsgrove. I’m so proud to see the agency where it is today, with an incredibly skilled and integrated team working in 25 jurisdictions and across 19 time zones, with offices based in Birmingham UK, Brisbane, Jersey, Guernsey and representatives in France and Germany.

“I’d like to give a huge thank you to past and present members of the team, and I look forward to building on the success we have established so far as Liquid roars into its 20s.” 

Charity and giving back to the community are of great importance to Liquid, shown by its commitment to pro-bono work.

To further this, and honour its 20th year, Liquid has launched a 20 Acts of Kindness Campaign, encouraging employees to further embody Liquid’s generosity and go above and beyond their daily acts of kindness. 

Lis added: “Our employees are a brilliant representation of the core values Liquid holds, which is why this year, we’re motivating the company to commit to 20 Acts of Kindness. This can be anything from volunteering at a local food bank to climbing the three peaks for charity.” 

Liquid often shows its generosity to both local and international causes, donating £400,000 to charities over the last four years. Funds awarded to charities include Change into Action, Whitley Fund for Nature, British Transplant Games, and the Cyrille Regis Legacy Trust. 

Looking ahead, Liquid is continuing to stride from strength to strength, with the clients’ needs and its employee’s happiness at the heart of the company. 

To find out more about Liquid, please visit the website.