Renowned local artists Folkawolf and VoidOne will also be speaking about their work showcasing political installations in place of adverts. Attendees can expect an entertaining exploration of the various tactics available to lessen outdoor advertising in public spaces, and work towards positive alternatives like community art or rewilded green spaces.
Adblocking involves organising to prevent new advertising screens being installed and removing existing billboards. Subvertising is the artistic technique of altering or replacing adverts. Both approaches have grown in popularity in recent years, charting an increase in public opposition to outdoor advertising.
Residents in Bristol stopped the development of nearly 20 new billboards in 2019. Campaigner Leigh Coghill will be attending the event to explain how. She said:
“Advertising companies treat our streets as a sales opportunity, but we don’t have to put up with it. When we get organised, we can take back control of the messages that our families are exposed to. Evidence shows that ads have an awful impact on our mental health, our personal finances, our local economies and so on… by changing this, campaigns like Adblock Brum show we can create happier, healthier, less stressed-out cities.”
You can sign up for the event and updates from Adblock Brum at this link, and follow on Facebook and Instagram.
Presenter Black Country Radio & Black Country Xtra
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