Bringing the spirit of New Orleans to New Street, Popeyes® will open the doors to its all-new restaurant in Birmingham from 11am on Friday 2 August. To celebrate, Popeyes® will showcase the very best in Louisiana hospitality with a host of giveaways throughout opening day.

Following the successful opening of its delivery kitchen earlier this year, coupled with a growing demand for a walk-in space in Birmingham’s bustling city centre, Popeyes® will open its first physical West Midlands restaurant at 66 New Street next month.

Celebrating the much-anticipated restaurant, Popeyes® will get Brum poppin’ with a variety of opening day celebrations. From the chance to win Popeyes® merch and free Chicken Sandwiches for a year*, to live performances from New Orleans-inspired band, The Brass Funkeys, queue entertainment and more, Popeyes is set to pull out all the stops to make it the biggest launch to date.

Chicken lovers will get to experience Popeyes® world-famous ‘shatter crunch’ chicken. The delicious menu also includes 12-hour marinated chicken, the iconic Chicken Sandwich range, Hot Wings, Tenders, original Southern biscuits and gravy and Cajun rice. When the restaurant launches, it will offer Popeyes® all-new breakfast menu, as well as the new Chicken Brekkie range. Packed with ‘reimagined’ breakfast classics such as the Big Cajun Breakfast Roll and Cajun Hash Browns, breakfast will be served from 8am to 11am every day.

Tom Crowley, CEO at Popeyes® UK, said: “Following the incredible popularity of the delivery kitchen that launched earlier this year, we are confident that the West Midlands is ready for the full Popeyes® experience with our first city-centre restaurant in Birmingham.

“As one of our biggest openings to date, we will be rolling out the orange carpet and making sure that Birmingham New Street’s opening day is poppin! Be sure to get there early to be in with a chance of winning freebies such as free Chicken Sandwiches for a year, amazing merch and more.”

With plans to expand Popeyes® throughout the West Midlands soon, fans can sign up via: www.popeyesuk.com/restaurants/birminghamnews or follow the brand on Instagram and TikTok (@PopeyesUK) to find out more about Birmingham’s latest opening and news on future West Midlands sites.