Choosing A Sign For Your Business From Display Equipment

12th December 2014

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For local independent businesses, signs can be an excellent and essential means of advertising their existence so making sure you have the right look and feel and of course deliver the right message is essential. Display Equipment in Bolton have extensive experience in this area and her offer some hints and tips to get it right.

The first tip Display equipment would offer is

Make It Visible - This may sound obvious but people are overwhelmed with so many messages, making yours visible and stand out is really important. You need to do this in a way thats credible and fits with your brand but the last thing you want to do is invest a large amount of money in signage and it simply blends with whats around it.
Less Is More - Try to not make your signs too busy. Not too much text, clear call to action or contact details. The temptation is to cram as much as possible on the sign but this simply means those taking a glance cant really see what you are promoting.
One Size Does Not Fit All - A sign can have different impacts depending on its size, location, position eg high or low. So it may be good to have variants of the same sign to be used as part of your branding.
Its part of your marketing - Business owners often see signs as part of the fixtures and fittings and not part of their marketing strategy. As your brand and message evolves, your signage should too.

So if you have signage that may need a revamp or if you are a new business and putting a plan together for your signage, Display Equipment are on hand to help with advice, design and of course can supply and fit to make your life easy.

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