Determine What's Worked Before
Conduct a marketing audit to discover exactly what you've done, who you targeted, what media you made use of, and how appropriate it was (or wasn't) for your target audience.
Model Excellence
Look for examples of what's worked for other companies and adapt their techniques to your company, product, service and target audience.
Do something unexpected
Use the element of surprise to delight your customers. It's not easy to keep coming up with ideas but think of the alternative: losing your custmers to your more imaginative, thoughtful competitors!
Focus On Your Ideal Customers
Once you know who your best customers are, find out what traits make them so ideal to your business. When you're clear what those key traits are, revise all your marketing messages with those traits in mind.
Lure People with Masses of Appealing Benefits
Make sure you let them know the many ways that your product or service will save them time and money. Go even further by offering a discount if they buy by a particular deadline.
Acknowledge your customer's order
Send thank you notes or emails to your customers when they order from you and then follow up with details of when they can expect delivery. This is good practice and also relieves any worry they may have if they paid by credit card. Acknowledging using 'thank you' demonstrates gratitude and warmth.
Get Media Savvy
The most basic public relations/marketing tool for every successful business owner is the news release or press release. The trick is not to make your article an advertisement. If you weave your business into a human-interest story people will read the article and remember your business.
Ask yourself "What does my target audience care about"? - this will help you to focus your thoughts and ideas.
News releases can be sent to every magazine, newspaper, television and online newservice that reaches your market.
Ask Customers For Testimonials
Reward Referrals
Encourage your customers to give you referrals. Generate more by offering special inducements or incentives for bringing in referrals.
A referral is a targeted lead that is more likely to be receptive to your sales pitch. People want to buy from businesses and individuals they know and trust, and a referral from a friend makes you someone they know.. by association.
Make Buying from you a Breeze
Offer a range of ways to pay. Make it simple and easy to complete.
Keep marketing Often
Avoid the boom-bust cycle that many new businesses experience if they fail to keep up marketing effors.
