Make the Internet work for you. An Internet presence is a must, so explore the advantages of ‘search optimisation’ and ‘PPC’ programmes. It is unfortunate but obvious that a lot of money can be spent needlessly bidding on highly competitive words or by bidding on others that receive clicks but fail to convert into sales.
Within Google AdWords there are tools that will allow you to find keywords that you might not have considered that not only receive a decent search rate, but have little competition and will therefore cost less. There are many free and paid keyword research tools available but using Google’s Keyword Research Tool is the best to make decisions based on Google-only data.
For any keyword, the Google Search-based Keyword Tool will show up to 800 related keywords with cost and search volume estimates. The tool also works to show you 100 keywords related to a site that they think you could bid on which are not already in your account. The data is easy to export using a handy export button.
For further reading go to Get Elastic The Ecommerce Blog .
Tamara Baranova
TJConsulting - Your Virtual PA
www.tjconsulting.co.uk
