EIGHT TIPS ON LAYING OUT A WEB PAGE CONTENT BRIEF
Welcome to my blog on laying out a web page content brief.
Once you have identified what your users want, and learned how to create content for them, you will need to create a content brief.
What is a content brief? This is a page-by-page plan of what you are going to write for your site. The plan can be created by you, even if you decide to get a website designer to create your website.
Laying out the Content Brief
1. Title
2. Description
3. Headings
4. Purpose
5. Key vocabulary
6. Key action
7. Links to other pages
8. Links to other sites
TITLE
This is the page title that will appear in Google's search results.
DESCRIPTION
This is the page description that will appear in Google's search.
HEADINGS
This is refers to eachof the main headings on the page. If your page is not complex, it will be only your first heading.
PURPOSE
What is the purpose of your page? For example, an article page may need to point visitor's towards information about products that will assist them with problems they are having.
KEY VOCABULARY
These are your keywords for the page.
KEY ACTION
After reading this page, what action will the visitor take? This may be 'submit form'. If the visitor does not click submit form the web page will have been unsuitable for its purpose.
LINKS TO OTHER PAGES
This is where you insert links to other pages in your website.
LINKS TO OTHER SITES
This is where you will put links to other websites eg http://www.microsoft.com
I hope you find this blog helpful. Please email me to melanie_berenblut@yahoo.co.uk, if there are specific queries you have with creating web pages, and I will feature them in a blog.
