Some people are wondering if Twitter is more for fun and therefore is not suitable as a business tool. Or whether it's just too full of spam and with no one reading each other's comments or messages.
Well, I'd say that Twitter is a bit of both.
It's like a big party, where you can have fun, make friends, and catch up with old connections. But at the same time meet new clients or strategic partners, get referred or make referrals for others. The key is to use Twitter appropriately.
If you just talk about social, your day-to-day life - not many will be interested (apart from your family and old friends). If you always talk about business - you will become one of those annoying people we have all met at networking events. You know; they don't listen to you, they switch off immediately once they've heard what you do (you are not their "target" customer), or at the end of their long and boring elevator pitch they ask if you are interested to buy. You certainly aren't, so they leave.
Twitter is about balancing social and business. Talk about what you do, your business, your clients, and events you attend. Talk about your day, the weather, or the lovely dinner you've made. Obviously respond to RTs and mentions, participate in conversations, and follow people back if you like what they are saying. But remember that you will get what you put in. And it's unrealistic to expect lots of business and referrals from Twitter when you are only showing up once a month.
Here's my Wordle for June. A lot about social media, business tips and call answering. What have you been talking about?
