Christmas is big business in the hospitality/licensed trade and provides the perfect opportunity to boost annual profits by putting on a festive party to remember.

But as many publicans and hoteliers will tell you, Christmas parties need meticulous planning to ensure you not only create a sell-out event this year but become a regular fixture in the diary of your clients.

If you’re planning a Christmas celebration event but haven’t yet considered any security arrangements then it’s crucial you address this important detail. Hotels, pubs and entertainment venues rely on a good, clean reputation to generate all-year-round business and you don’t want any trouble from over zealous partygoers to tarnish your image if it can easily be avoided. 

Brentwood’s VIP Security and Training Service Ltd provides security for all types of entertainment events from large concerts and festivals such as the V Festival in Chelmsford to weddings, VIP hospitality, functions, proms, corporate parties, nightclub and door supervision, and static or mobile guarding. 

Even if you’re planning a relatively small festive gathering at home or in a business or licensed venue, a door supervisor from VIP Security will provide you with peace of mind that your event will not be marred by gatecrashers or drunken guests.

As Darren Hyde, managing director of VIP Security, explained, Christmas parties are a completely different ball game to most entertainment events held throughout the year.

“Christmas is for a lot of people the only time of the year they go out on the night-time scene and to places they wouldn’t normally go to,” he said. “There’s a lot of competition within venues to attract the biggest number of customers and usually the one that is deemed the safest has the largest following.

“Event managers need to realise that at this time of the year, people do things they wouldn’t normally do and they have a totally different customer on their hands during that evening.

“We deal with venues which only hold weddings throughout the year and obviously need to up their security when it comes to Christmas parties. A security problem could have a detrimental impact on their reputation as a respectable family venue. 

“We can provide a meeting and greeting service, park cars, make sure people do not bring their own drinks on the premises, remove difficult customers and generally ensure the event runs smoothly.”

VIP is a Professional security company based in Brentwood, Bracknell, Berkshire, and East London, covering the majority of the South East of England. 

All of the company’s door supervisors are fully licensed and trained to the highest standard in customer care, conflict management and even first aid. 

For more information call VIP Security on 01277 725140 or 01344 741015, or click here.