Sainsbury's have taken the lead in the ongoing supermarket wars in Cambridge as they continue to chip away at Tesco's dominance across the city.
As rival supermarket chains continue to battle each other for the valuable Cambridge market place, Sainsburys has taken a huge leap forward this week by announcing plans for a new store on St Andrew's Street, which will create up to 30 new jobs within the local area.
Located in Janus House, the new store will sell alcohol from 7am until 11pm, as well as groceries and newspapers.
A Sainsbury's spokeswoman was forced to defend the choice to open another store in Cambridge yesterday after local business figures suggested that the new opening would further contribute towards Cambridge's recent unwelcome status as the UK's number one 'clone town', dominated by chain stores.
