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I think I can confidently assume that neither you or anyone else at your business would want to put your sales on hold... well, putting your customers on hold is the same thing.
You've probably encountered it yourself, an automated message followed by 'elevator' music that makes your ears bleed. Your time is precious and you don't like having to wait in a phone queue - especially when you don't have any indication of your expected wait time. You're more important than that... and so are your customers.
You know what it's like, whether it's a call to HRMC or the local doctor's surgery, you know that you've got a higher chance of winning the Euromillions than you have of getting straight through. And if you can put off this frustrating task, or avoid it, you do!
If you're allowing your customers and potential customers to be put on hold, no matter how good your holding music is, you're losing business. I am confident enough to state that it's a fact.
You don't just have to take my word for it, or think I'm being dramatic. This article by The Guardian discusses why voicemails and automated phone systems are infuriating -
http://www.theguardian.com/science/brain-flapping/2014/apr/25/on-hold-hell-why-automated-phone-systems-are-infuriating - and I'm sure you'll sympathise.
80% of prospects hang up when they hear a recorded message - they won't leave a message and they won't call back. You've potentially lost that new business forever; You could be losing a huge amount of revenue simply due to your phone answering protocol.
Your customers are the people that you need to keep happy and you must continually impress new prospects in order to make a sale. You won't be able to do this if you miss calls, don't have time to talk... or worse, don't answer at all.
Remember, the most important part of your business is your customers. If your customers have to answer to a robotic automated message, then you could already be damaging your reputation.
You've already made the right step in having us answer your phone. Why not recommend us to the next company who puts you on hold? Or even better, refer a friend for a 2 week FREE trial, and make sure they're not losing business.
