The wait is over.
Kat Von D is proud to announce the launch of her eponymous make-up line Kat Von D Beauty in the UK and Ireland,
debuting exclusively at Debenhams this Autumn.
Since the brand’s inception in 2008, Kat Von D Beauty has defied expectation. From celebrated artist, musician and
tattoo artist to global beauty phenomenon, Kat has created an iconic, high-performance, cruelty-free, brand that is
vegan, wherever possible, and specialises in longwear, high pigment, full coverage products.
Respected for its creator’s artistry, intuition and authenticity, Kat Von D Beauty is an evocative and unexpected make-
up brand that celebrates individuality and self-expression. One of the fastest-growing beauty brands worldwide, Kat Von D Beauty is establishing cult status; Kat is a social media powerhouse driving a global beauty community that is one of the most connected, creative and vocal.
“I’m so excited to finally launch Kat Von D Beauty in the UK and Ireland! I can’t wait for all of my fans to fall in
love with the range!”
Kat Von D
Inspired by Kat’s own desire for colours, products, formulations and tools that don’t exist in the marketplace currently,
Kat Von D Beauty is a bold and rule-breaking collection. The UK and Ireland launch includes multiple beauty
categories, featuring artisan quality make-up brushes, foundations, concealers, eye shadows, lipsticks and powder
formulations that combine powerful pigments to deliver long wearing, flawless and full, customisable coverage.
Kat Von D Beauty is available online at debenhams.co.uk and debenhams.ie.
“The UK beauty customer craves newness and is always on the look-out for the most exciting brands in the market.
Debenhams is extremely excited to be the exclusive partner for Kat Von D Beauty in the UK [and Ireland]. The
combination of Kat’s innovative use of colour and signature lip and eye looks are sure to be a great success with our
customers and secure Debenhams’ position as the leading premium make up retailer in the UK”.
Sara Stern, Beauty Divisional Director, Debenhams
