Crewe based, family owned car retailer, Swansway Jaguar Crewe has served up a car-full of crucial tennis equipment to The Wishing Well, as part of Jaguar UK’s nationwide campaign with The Championships, Wimbledon 2021 to establish the next generation of tennis talent.

A Wimbledon-branded all-electric Jaguar I-PACE arrived at The Wishing Well, stocked with tennis rackets, balls, nets, Jaguar water bottles and more. The Wishing Well is a thriving community support system providing a wide range of health related services and activities to local people

The campaign kicked off in June with a surprise visit to Malmesbury Primary School’s playground by tennis ambassador Kyle Edmund and TV presenter, author and mental health advocate Frankie Bridge, replicating the famous grounds of SW19. Now, Jaguar UK’s tennis kit drop is touring the nation and Swansway Jaguar Crewe is the latest to join in support.

This nationwide initiative by Jaguar engages with schools as well as community groups, donating tennis nets, rackets and balls that will encourage children partake in the physical activity recommended to help them recover from a year lost to the pandemic.

David Smyth, Swansway Group Director said: “Like so many, we’ve been transfixed by the action on the courts at Wimbledon this year, and we’re only too happy to share some of our enthusiasm with the local community. The last year has been especially hard on children, isolated from their friends and missing out on crucial learning and physical activity, so anything we can do to brighten their days and establish a lifelong hobby – or even career – is extremely valuable for us.”

David Smyth, along with Matt Hill, Head of Business at Swansway Jaguar Crewe arrived at The Wishing Well in a special Wimbledon-branded all-electric Jaguar I-PACE stocked full of tennis gear and handed over the crucial equipment to Mabyn Meredith and an expectant group of enthusiastic children.

Mabyn Meredith of The Wishing Well said: “We’re extremely grateful to the ongoing support from the team at Swansway and to Jaguar UK for their support. This tennis equipment will bring real joy to our kids after a tough year and we’ll be keeping an eye out for the next Johanna Konta or Andy Murray in our ranks.”  

Rawdon Glover, Managing Director, Jaguar Land Rover UK added: “The recent pandemic has brought huge disruption to children and young people’s lives. In many cases children are much less active than before. With everything unlocking, we at Jaguar are wanting to encourage children to return to regular exercise and enjoy playing sport collectively. Through our partnership with The All England Lawn Tennis Club, we are proud to be delivering a national programme that will help build a tennis legacy to communities who need support the most.”