The Express reports on research conducted by Canderel Sugarly at the end of August.
They interviewed 1000 people and pronounced that 68% fancied a treat everyday, and that 75% had tried to give up. However, after just three days of cold turkey, 97% went back to the sweet treats.
Of course, sugar can be an emotional support when we are stressed, or can be a treat at the end of the day, but if we regularly take double the recommended intake daily, it is going to have a tremendous impact on weight and health.
Canderel, obviously, want to promote their sugar subsitute. This may help some by cutting down on sugar whilst maintaining a sweet taste - but then what about the side effects of aspertame?
Far better to recognise sugar addiction for what it is, and treat it as such - with an addictions expert.
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Matthew Hall, Master in Clinical Hypnosis
