10 Ways Video Boosts Business: Unleashing Authentic Connections
Here at thebestof Eastbourne, we get to speak to a lot of businesses – hundreds every year!
And we still can’t believe how many business owners are not using video.
We’re not even talking about super-slick videos on your website here – it’s the really low numbers who are using BombBomb or Loom (see
Top Tip No:175), or any of the plethora of platforms that have emerged over the last few years, that make it SUPER easy for you to send completely personal videos to your prospects, your customers and even your staff.
You see, video is a medium that allows you to communicate on so many different levels. Energy, facial expressions, intonation, and humour all easily manifest themselves on video, yet are notoriously difficult to pull off with the written word.
Add to this, the fact that video is about 10 times quicker to do (talking is quicker than typing), and you can see why we are genuinely concerned at the reluctance of business owners and/or their staff to try and embrace it.
To help you realise what a massive opportunity you might be missing, here’s a list of 10 times where video says it better than the written word…
1. Responding to a lead – It personalises your business. Let a new lead see your warmth, your understanding and your commitment.
2. Lead nurturing – The “know, like, trust”, is rapidly accelerated when they start to actually see you and get to know you. It’s genuine and authentic in a way that the written word never can be.
3. Great to meet you – When you’ve met someone at an exhibition or networking event, a quick 30-sec video email is a brilliant way to stand out and make an impression.
4. Bad news or apology – Way easier to show your empathy and compassion are genuine and, after all, some things are much better when said “face-to-face” via video.
5. Checking in – No better way to get back in front of your database and provide some value than with a short two-minute video.
6. Internal communication – A great way to make sure that a message you want to get across has been communicated clearly and effectively with every team member. Not just in an office, but brilliant if you have a workforce spread over different locations too.
7. Happy Birthday – It just means so much more when you send a personal video – yet it takes you less than a minute.
8. An invitation – Great way to show your genuine excitement and enthusiasm when they see your face.
9. Process updates – the screen-capture facility on most of these video platforms now make it really easy for you to provide updates with clear, concise communication.
10. Thank you – again, it’s authentic and genuine and no one and nothing bad ever happened when you showed gratitude. Properly.
Why would you not give it a go? And if you’d like some help on this, just give us a call.
