If you're a business owner in Eastbourne, being found online by local customers is essential. With so many businesses competing for attention, how can you make yours stand out? Local SEO isn’t just about being on Google—it’s about showing up in the right place, at the right time, for the right audience. Here are five practical ways you can strengthen your local search presence and attract more of the customers who matter most.
Your Google Business Profile is often the first thing people see when they search for your service in Eastbourne. Make sure all your details are accurate, add quality photos, update your hours, and post regularly to improve engagement. If your business is featured on the thebestof Eastbourne Business Guide, any reviews left on your Google Business Profile are automatically imported and displayed on your feature page—giving your local reputation an extra boost and improving your online visibility.
Customer reviews help build trust and influence how your business appears in local search results. Make it easy for your customers to leave reviews by sharing direct links and asking at the right moment—such as after a completed job or positive interaction. Focus on platforms that your target audience uses most, like Google, Trustpilot, Checkatrade, or Tripadvisor.
You can also invite customers to leave you a recommendation on our platform—a great way to collect local feedback, even before you're fully featured. If your business is listed in the Business A-Z directory, those recommendations are converted into verified reviews and displayed on your feature page.
If you're featured on thebestof Eastbourne, you can also take advantage of tools like custom review links, milestone certificates, and branded graphics to encourage and highlight customer feedback from multiple platforms—all in one place.
It’s not enough to mention what you do—you need to show where you do it. Including location-specific keywords like “electrician in Eastbourne” or “Eastbourne hair salon” on key pages such as your homepage, service pages, and contact page helps search engines connect your business with local searches.
If you're listed on thebestof Eastbourne, your business feature will naturally include these local search terms and provide a relevant backlink from a trusted Eastbourne-based platform—giving your website an extra boost.
Having consistent and accurate business details across trusted online directories helps search engines confirm that your business is legitimate and active. Make sure your name, address, phone number, and website are identical everywhere you’re listed—this consistency supports better local search performance.
In addition to Google, consider directories that are relevant to your industry or location. If your business is featured on thebestof Eastbourne, you’ll benefit from a locally trusted citation with tailored content, helping reinforce your presence in search and making it easier for customers to find you beyond Google.
Publishing blogs, news updates, or articles about local topics helps search engines recognise your connection to the Eastbourne area. Writing about seasonal trends, community events, or customer questions not only provides value to readers but also helps keep your website active and relevant.
If you're short on time or resources, thebestof Eastbourne can support your efforts with blog promotion, event listings, and opportunities to share local updates—helping increase your visibility in search while reinforcing your presence as a trusted local business.
Improving your local SEO doesn’t have to be complicated—but it does require consistency and a focus on the right areas. From keeping your listings up to date to sharing regular local content, even small steps can make a big difference.
If you’d like support getting started or want to build on what you’re already doing, thebestof Eastbourne is here to help you grow your visibility and attract more local customers.
📱 Call David Ruddle today on 07957 806577 or use our contact form to get started.
