You may not have heard of Marcus Sheridan.

But we were introduced to him at a conference just a few years ago and he talked about the different sorts of video you can use within your business.

The one that stood out the most was the ‘Landing Page’ Video – simply because it was oh-so -simple, and yet, oh-so-effective.

So, here’s the low down on how you can start generating more leads and sales with just one 2-minute video.

Now, when we talk about ‘landing pages’ in this instance, what we’re really talking about is any page on your website that has a form.

Any page where we want the visitor to enter their information and do something.

But here’s the problem with website pages that have forms on them...

...people are afraid to fill them out!

Why?

Well, because they don’t know what you’re going to do with their information.

Are you going to call them 34 times next week?

Are you going to bombard them with SPAM emails?

Are you going to sell their information to a foreign call centre and steal their identity and drain their bank accounts?

Now I know that you’re not going to do any of those things, and you know that you’re not going to do any of those things...

But your prospects don’t.
Not yet.

They don’t know you well enough to trust you with their personal information yet.

That’s where the Landing Page Video comes in.

And why it’s so effective.

As it’s heart, the Landing Page Video is a short video that sits on your landing page above or alongside the form we want people to complete.

The content? It’s simple. We tell people EXACTLY what will happen if they fill out the form!

We squash their fears, their doubts and show that we’re a real, genuine, trustworthy person who is only trying to help them.

For best results, give the video a title and caption either above the video, below the video or in the thumbnail that says something like:

SEE EXACTLY WHAT WILL HAPPEN IF YOU FILL OUT THIS FORM

And that’s the video.

Then just explain, clearly and reassuringly, exactly what is going to happen when they fill in their details and submit this form.

Adding this video will do wonders for your conversion rates and help your prospects trust you more right from the get-go.

Give it a go and map out your own Landing Page Video now.

Just tell your prosects what’s going to happen to them when they fill out the form, remove all seeds of doubt from their mind and brace yourself to get a lot more leads from your page! 

Explore more ways to improve your conversion rates with tips from thebestof Eastbourne.