As a business owner, you and I can appreciate the custom we get. It keeps our business going and contributes to our plans for the future.
And we too, are customers of hundreds of businesses ourselves, whether it be the local café, a printer, a telecoms service, a web designer, a clothing shop… the list goes on.
But do they, or you for that matter, truly show recognition or appreciation to customers who achieve something great, or do something unsolicited for us?
What would you do? Send them a nice email, maybe a phone call?
Well, we know a business who, when the owner – not a member of staff or customer service representative - wants to send a special, personal message to a customer, they write on a selection of cards that have different words and images of them – such as,
“You did what??”,
“Just to say THANKS!”,
“You’re amazing”.
They make sure to handwrite each and every one. And when the customer gets one, they feel like they get that ‘VIP’ treatment.
Not only are they handwritten, these cards are also professionally printed on glossy card making them really stand out when they land.
In the email age, it’s such a rarity that making the effort to “wow” in this way really will go a long way to strengthening your relationship with your customers and prospects. It’ll make them feel special, and it’ll make them feel valued.
There’s no way you’d do this for every customer, so it adds to the feeling of exclusivity.
Try sending personalised, handwritten notes to some of your valued customers. It’s the perfect way to roll out the red carpet for them in style.
