✍️ Writing and creating engaging content for social media can be a challenge.
If you are posting 3-5 times a week to your social channels as a minimum, you will need to create 12-20 bits of shiny new content per month.
Knowing what to write to engage your followers and keep them coming back to your pages is an art in itself.
So, in the spirit of being helpful, we thought we would share our top five tips to help inspire and plan great content for your social media.
A couple of hours at the beginning or end of each month will give you the chance to reflect on your monthly analytics and consider what content has performed well, and importantly, what didn’t.
You can use one of the many free social media planning templates available online – such as this one from Hubspot to help plan your key dates for the month ahead.
Whether you are happy to write 300 – 1000 words once a month, go ‘live’ or do a pre-recorded video; Blogs and Vlogs lend themselves to creating richer social media content about a topic which relates to your business.
You could be responding to trends or current affairs which affect you or your customers, or be providing advice and information – just as we are here. 💁♀️
The great thing is they can become part of your evergreen content plan, which means, so long as they are not time specific, you can reuse them in future too.
As a business, you will have key suppliers, customers, charities and peers that you will wish to support online.
Keep an eye on what is happening in their world e.g. any milestones, events, job vacancies, new team members, fundraisers etc. so you can support them by sharing their content on your social media.
You can also consider asking them to feature as guest content on your website. A great thing to do – as you get the chance to support a local business or charity.
These can really help with ‘writers block!’.
As part of your monthly plan, check in advance what key dates are coming up which relate to your business, or a cause that you are passionate about.
This will help give you enough time to get creative and generate good content for those key days.
Keep an eye on what is happening in your community and what is trending.
You can search or follow hashtags which you want to monitor regularly for fresh content ideas on Facebook, Instagram, TikTok and LinkedIn.
Follo and monitor industry content, or pages which interest or are relevant to your customer base.
We hope our tips help inspire your content planning, and help with Writers Block!
Strong coffee and decent chocolate can also help. ☕️ 🍫
