Over the years, we’ve talked about the single biggest challenge facing most business owners.

The rhythmic acquisition of customers.

Your rhythm will be different depending on what sort of business you have.  If you’re running a restaurant with 50 covers a night, then your rhythm is 50 customers a day. 

If you’re a beauty salon with scope for 20 appointments a day, then your rhythm is 20 customers a day.

If you’re an MOT garage with 108 MOT/service slots a week, then that’s your rhythm. 

The beat might be different but there’s a consistent rhythm in all successful businesses in each of these sectors.

Problem is, right now, your rhythm isn’t constant.  It’s not predictable.  It’s uneven. 

In many businesses, there is no rhythm to their acquisition of customers at all. 

They lurch from famine to feast; from a cacophony of noise to a cathedral of silence.  And that’s not a place you want to be. 

There’s a beauty in a nice steady rhythm.

Fast or slow, it doesn’t matter, ‘cos when that beat becomes predictable, life gets a whole lot easier – which is what the rhythmic acquisition of customers is all about. 

When you’ve got your marketing systems set up so that there is a consistent, predictable flow of the right numbers of the right customers coming into your business every day, every week, every month - life is good.

And it’s not a pipe dream. 

It’s absolutely doable for every single business.

It’s not even all that difficult, in truth - but it requires the right thought! 

Too many business owners don’t think of their marketing as a system. They run one-off campaigns or initiatives that stop and don’t repeat. 

They might have a leaflet that works really well but they don’t send it again next month or find other parts of town that they could drop it in alternative weeks or months to keep that steady consistent flow – that rhythm – continuing. 

They duck in and out of Google AdWords, depending on the cash that they’ve got available and, as a result, their returns are significantly diminished. 

If they do send direct mail – or even emails - out to existing customers, it’s done on a sporadic basis. No pattern. No rhythm. 

Just think how different your life would be next year if you had just a handful of marketing pillars, each beating out a steady rhythm, each contributing new customers, each week or each month. 

Think how easy that is to administer and do compared to the ad-hoc, knee jerk, famine/feast approach that you’re taking right now. 

Think how easy it is to manage the work that your marketing apprentice is doing when their job is simply to beat the drum that you’ve provided for them. 

As you’re starting to do your planning for 2025, as you’re beginning to formulate the goals and targets for yourself and your business next year, please, please, please give some thought and focus to establishing your rhythm. 

When you’ve got it, oh boy do you know it - and the difference it makes is profound. 

It really is all about your rhythm!