The Second Subject Line is the preview of the first few sentences of your email.
You can see them here when we look at the inbox:
The second subject line is critical to getting your email opened, and yet, so many people just ignore what they use in their emails.
What an absolutely, totally ridiculous waste of space!
(When was the last time you emailed a friend with that sentence?)
And yet, not only do most people include it in their emails, but they give it pride of place right at the top so that it’s pulled into the second subject line.
So let’s look at some GOOD examples of second subject lines:
“Swipe our £12,849 Facebook Ad Template” – the reason someone wouldn’t open this email is because they think “that’s going to take too much work” OR “that won’t work for my business/industry.”
This second subject line overcomes both of those objections and is therefore going to give us more opens!
So have a look at your emails and the second subject lines that go out.
Whose line is it? Your email providers’ that is auto-generated - or yours?
At the helm of thebestof Eastbourne, I actively champion local businesses and rally support for good causes, fostering engagement and collaboration for a thriving community.
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