As we’re approaching the end of the year, you may be gearing up for a busy Christmas period or, if it’s a traditionally quieter time of year, preparing for a strong start to 2024.
Either way, you may want to check that one of the most important parts of your business is ready for when the busy period arrives.
Your website.
In the majority of cases, a lot of businesses would love their website to perform better by getting better interaction or conversions from visitors to their website.
We’ve all been there…
We spend hours, maybe even days, thinking about all the ways our products or services work and how they help our customers. We’ve created the perfect headline, intro, call to action and images to help put that across on our website…
We’ve viewed it thousands of times and when it was finally ready, it went live to the world!
BUT… the conversion rate just wasn’t as high as we hoped.
And the reason, in nearly every case, is the same.
It hadn’t been checked on mobile!
It’s surprising, (considering that around 80% of web traffic is now made on mobile versus desktop*), just how many people skip this step and overlook it.
The way you think it’s going to look (and most importantly, function) on mobile is likely to be miles apart from the reality.
Think gigantic images that cover the entire screen, buttons that aren’t clickable and ‘fall off’ the screen and text that’s either teeny tiny or supersized…
It can get very ugly.
So have a look at your website on mobile.
Is it easy to read, navigate, and interact with on the small screen with your fingers compared to a big screen and a mouse?
You might be surprised!
If you’d like an impartial view of how your website comes across then give us a call.
*Hubspot 2023
