When it comes to you and your competitors, it’s important to stand out.
Sounds obvious, right?
So what can you do to make your marketing look interesting? How can you make it look unique and different, so that it’ll make your audience take notice?
One tried and tested way, is to use what we call “Native” images.
Most marketing pieces use stock images that, although are relevant to the product or service, just scream – “This is an advert and we’re gonna try and sell something to you”.
But if you use an image that’s real, like something that’s from you (native) - it will immediately look more engaging.
Here’s an example…
A hair salon sends out a flyer using a stock image of some scissors, hairbrush and straighteners. All well and good, but any hair salon can do that.
However, replace the image with one of the actual salon team in front of their salon, with the signage visible, all looking happy and smiling (very important – you don’t want unhappy faces on marketing) and this is now very unique.
No other salon can use that image.
It’s got real people and the actual location. This becomes a lot more relatable to the person receiving it and will increase the chances of them reading the copy and taking action.
So have a think about the imagery you’re using in your marketing…
Is it unique and does it look different and interesting and real - or could it be passed off as any other of your competitors if the logo was changed?
If you’d like some help with some further suggestions to help increase the effectiveness of your marketing, just give us a call or drop us a message.
Find out how we can help your business thrive with tailored marketing support.
