You know the all-to-familiar drill.
You get to work, and you write down a list of the 10 things you need to do today.
We can be almost certain that every day, one item on your list is worth 10 times more than the rest.
But our natural human tendency is to put that specific task off until later, diverting into the easier, more mundane tasks.
We humans invent devilishly clever reasons not to get that one thing done.
Why not do it–now! (Or at least after you finish reading this article.)
When you allow yourself to become consumed with £10-per-hour ‘busy’ work, you have no time to stop and ask yourself,
“What ‘thing’ should I launch next week that will double sales next year?”
If that question makes you squirm, good.
The more disconcerting, the better.
Because it challenges the status quo.
The thing that could lead to the big cheque belongs at the top of the stack.
