If I told you that a medieval Italian mathematician could help your business, you may be a little sceptical.
If I then told you the methods used have since been tried and tested and that the formula can help you improve your conversion rates, and has been used successfully in dozens of niches and industries, you’d probably be more intrigued, right? And you should be.
The formula in question comes from the mathematician, Leonardo Fibonacci, born in the 12th Century!
Fibonacci was considered the most talented western mathematician of the Middle Ages and is most well-known for his discovery of the ‘Fibonacci Sequence’.
If you’re not familiar with it, the Fibonacci Sequence is a series of numbers where the next number in the sequence is found by adding up the two numbers before it:
0 – 1 – 1 – 2 – 3 – 5– 8 – 13 – 21…
It is in this sequence of numbers that the Fibonacci Follow-Up Formula is born.
When you get a new lead or enquiry you should follow-up with them immediately. As soon as humanly possible.
Why? Because the lead is at it’s hottest (and most likely to convert) the closer it is to the point of submission.
You should of course, follow-up with your leads after that initial attempt – but how frequently should you chase them? That’s where the Fibonacci Follow-Up Formula comes in.
You might have cracked the code by now, but we use the Fibonacci Sequence to determine the number of days delay between contacting our leads.
So we first contact them on day 0 – the day they first become a lead.
Then we follow up after 1 day – the next day after they became a lead.
Then again, we wait just 1 day before following up once more.
Then we wait 2 days before following up.
Then 3.
Then 5.
Then 8.
Then 13.
Then 21.
This structure gives you a very balanced follow-up approach that makes sure we attempt to convert the lead in a timely manner, without being too pushy or aggressive in our timings and tactics.
So the next time you’re struggling to map out a follow-up campaign, turn to the Fibonacci Follow-Up Formula!
It’s just simple mathematics.
