Now this won’t be news to you, but in today’s world, we can all agree, transparency and openness is hugely important when engaging with potential customers.
Showing prices on your website isn’t just a nice touch—it’s a must-do for winning trust and moving potential customers closer to buying from you.
You may be thinking that keeping your prices under wraps will trigger curiosity and get them to enquire and ask about prices – but if you think about it from your customer’s perspective, they are more frustrated than fascinated when they can’t see any indication of pricing.
Imagine being all excited about a product or service - only to be disappointed by not being able to see how much it costs. Annoying to say the least!
Most people feel the same and might just bounce away to a competitor’s site where the prices are clear and upfront.
By showcasing your fees, you not only cut down on the guesswork, but also attract a crowd that’s serious and shows that they are happy with the pricing as they already know what it is – one less objection to overcome.
And it builds a sense of trust and openness, and they haven’t even spoken to you yet.
Now, if your thinking “but I’ve got a range of services and prices. I can’t possibly list all of them.” That’s OK. You need to give people a range, so they at least know what to expect as a lowest possibility and what it could go up to and explain the sort of things that will affect the price increasing.
If you’d like some help with how to make this work for your business, just give us a shout.
