5 reasons your website needs to be 'mobile up' by @SimplicityDM

3rd August 2017

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Most people will have upgraded by now, but if you're still one of those with a website which looks wonky and strange on a mobile, it's in your interest to get it sorted!

Here are 5 reasons why it's important to get it optimised, asap:

Your website will look better and become easier for a potential customer to navigate - if you don't change it, it suggests that you don't often check it or maintain it - think about what this suggests about how you run your business!
Google prioritizes mobile-friendly websites over those that are not mobile-friendly in mobile search results. In April 2015, the Google algorithm change that occurred tweaked the way that Google displays mobile search results. Websites that are optimized for mobile rank better than those who don’t – plain and simple.
60% of consumers use mobile exclusively to make purchase decisions (according to the latest research from xAd and Telmetrics in the third annual Mobile Path-to-Purchase report).
Why do people use mobiles to do research? It's fast and it's easy and people often want to make an immediate decision. By making your website mobile-ready, you'll cash in on those impulsive customers!
Google rewards websites that are mobile-friendly with higher ranking in mobile search results. So, simply by the virtue of having a mobile-friendly website, your site will be seen and visited by more people. Making your website mobile-friendly automatically opens your customer base up to anyone performing a mobile search. And even better – customers won’t have to hunt for your site or type in the exact URL to find it – they can just perform a search to find you quickly and easily.

Need help getting your website ready for mobile? Call Simplicity Digital Marketing today on: 01737 350079 or visit their website to find out more about what they do: www.simplicitydigitalmarketing.co.uk

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