Things are changing.
People, due to the events of the last 10 months or so, are more attuned to supporting local more than ever. 👍
However, this means that, just “Showing up” on Google nowadays isn’t good enough.
Especially if you want to stand out from your competitors and gain more customers. Google have been marketing the importance of shopping local a lot recently – utilising the power of faces like Anthony Joshua and Sheridan Smith to get the messages across. Therefore, having a fully completed Google My Business listing is more important than ever before❗
Around 50% of searches on Google are for local services*. Google includes Google My Business listings in searches for local services and Google gives a lot of prominence to these listings. Google, are very focused on is delivering high quality local results for the people that are searching (your potential customers) and that’s what Google My Business is all about.
But the majority of businesses just get a listing and do next to nothing with it – and they pay the price. 💰
When done properly, it can increase your visibility and subsequently generate a significant uplift in your web traffic – and it costs you nothing.
But be aware that just because you have a listing, doesn’t mean it’s “job done”. Make sure you have all the important things checked off to keep it optimised and positioning you in the best possible light – because if you don’t your competitors just might!
Below are the 7 most important sections to get sorted and kept up to date…
Keep on top of these areas and you’ll soon start to see an increase in traffic, enquiries and eventually sales. 🤑
And if you’d like some help and support getting your Google My Business sorted – properly(!) – then send us an email via rosanna.instrall@thebestof.co.uk or give us a call on 01737 350 079.
*Hubspot 2020
