Okay – I admit to a strange title for a blog writer!
But, whilst recently discussing the power of blogging with like-minded individuals I was reminded of the need to keep a focus with both what you write and why …
As a start point and certainly at the forefront of my thinking there are three important questions that should be asked:
Why am I writing this post?
What do I want my readers to do as a result of reading the post … and have I made it clear to them?
How will I know my post has been successful?
Let’s take this post as an example:
I am writing this to create a thought about whether you need to write blogs …
And, if you do … then I’d like to inspire you to think about whether your posts tell your readers your “why story”
I also want you (as my reader) to reflect, assess and either confirm for yourself that you’re doing this OR to resolve to re-look at how you’re creating your posts. I have provided some questions below to help you do this ….
I’ll know my post has been successful when enough of my readers comment in a way that shows they have thought about these questions seriously.
So, it’s over to you. Have your say and I’ll meet you in the comments section …
Do all your posts align with your business objectives?
How do you get your readers to take the action you want the action you want then to take?
And, do you need to do anything differently going forward?
