Marketing Spend
12th September 2022
... Comments

👎 Unhelpful and ill advised!

😀 As an advocate for wanting local businesses (like you) to succeed and grow, alongside providing quality products and services for their customers, I couldn’t believe what I heard coming from a government campaign recently.

📊 As we know, statistically, the most effective and consistent way to rhythmically obtain new customers is through consistent marketing that works.

🤦‍♂️ So, when the aforementioned campaign came out asking businesses to cut their marketing costs and just pass the savings onto their customers – I put my head in my hands.

❌ It’s totally unhelpful and ill advised for those that are wanting to grow their business.

🤷‍♂️ How can we pass on savings to customers if we’re not doing any marketing to attract enough customers to still earn a living and make profits?

👉 Our advice – alongside many other marketers out there – is to look at your current marketing and see how effective it’s being?

It’ll be far more effective to review the current marketing to make sure it’s being targeted properly.

❓ Is it reaching the right type of people?

❓ Is the message compelling and engaging?

❓ Is the method of delivering your marketing and sales messages the most effective for your target audience?

🤑 If you look at this properly, you could get far more bang for your buck and get a far better ROI – without having to cut any cost!

☎️ Help is at hand if you’d like a conversation around how to market yourself more effectively – just drop us a message and we can use our 18 years’ experience helping 100’s of businesses with their marketing. To see how we can help you - ☎️ 07781 122852.


 

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thebestof Guernsey

Member since: 8th June 2016

Hi, I'm Rick, and I run thebestofguernsey. I am a local and feel very passionate about my island. Guernsey is without doubt the best place to live and work. thebestofguernsey provide a great way to promote...

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