25 February 2010 | Source: just-drinks.com editorial team
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New label for Harrogate relaunch |
UK bottled water firm Harrogate Spa Water has changed its name as part of a re-launch.
The company, which will now be known as Harrogate Spring Water, will re-launch its bottled water from March.
The product will feature the new name and a packaging redesign to emphasise the benefits from spring water, the firm said yesterday (24 February).
Paul Martin, managing director at parent company Water Brands Group, said the move was made to “highlight the water’s source”.
He said: “We now feel we have come of age and grown into a truly national brand so the time is right to align ourselves with the other major players in the bottled water sector.
“We’re a modern, stylish and distinctive brand that sources over 98% of our packaging from within 70 miles of the source in Harrogate. This is something we’re immensely proud of, so we wanted to make more of communicating our British credentials, as we continue to keep our food miles to a minimum while simultaneously investing to keep the UK market thriving.”
As well as the change of emphasis from spa to spring, the new packaging will feature a discreet Union Jack symbol to communicate the British nature of the product, the firm said.
The brand will also continue its golf sponsorship deals for the British Women’s Open and the Alfred Dunhill Links Championship.
