🎄🎅 With Christmas adverts now coming at us everywhere we turn, it’s easy to be enticed into thinking “I need to get in on this”, and you start racking your brains for an offer, an advert, or some form of witty post for your social media.
And for quite a few, this can be a challenge.
📺 But let’s look at the “Now! That’s What I Call Music” brand.
Every year, they bring out their Christmas album – the creatively named “Now! That’s What I Call Xmas”.
But, they’ve hardly changed a thing for the last 10 years or so (perhaps the odd song or 2).
80%-90% of the content (the songs) are the same, the advert is pretty much the same, and the price has hardly changed either❗❗
🏆 Yet it ends up in the Top 10 Christmas Albums list every single year.
That’s why it’s such a useful example for this week’s tip.
You don’t have to feel pressurised trying to think of new campaigns with every marketing project or promotion.
👀 Look at previous campaigns.
✔️ Find what worked well.
🔁 And repeat them.
Now! That’s What I Call Easy! 👍
