👍 Things couldn’t be much simpler for this week’s tip. 👍
We're looking at what was the most basic marketing campaign we've seen for a long time (and one of the most successful!)... 🤑
🚀 The business in question ran a campaign for the launch of their new premium level service.
It wasn’t cheap. 💰
In fact, it's the most expensive 'thing' the company offered at the time - and yet, this marketing campaign had more of a response than a lot of other marketing efforts that year....
This campaign was the epitome of 'Back to Basics'.
Here's what they did, broken down into steps:
Step 1. ✍️ Wrote a sales letter.
Step 2. 📧 Emailed the sales letter to their list of current customers and prospects.
Step 3. ☎️ Phoned the people that told them they were interested.
✨Tada! (not exactly rocket science is it!).
👉 The key takeaway is that they knew their market, crafted their message for them and just put it out there to the world.
As business owners (and marketers) it can be easy to see all the snazzy new technology available today and get distracted by it. 🤪
Yes, they could have used Messenger, they could have incorporated text marketing or a whizzy Facebook ad campaign... but sometimes it's best to ‘just tell ‘em’ by sending a PDF attached to an email.
Try it. Sure it's basic - but it works! 🙌
Cale is the Owner of 'thebestofHastings', the award winning franchise, providing integrated marketing solutions to SMEs, connecting to the Hastings community and promoting local events in 1066 Country....
The following Cookies are used on this Site. Users who allow all the Cookies will enjoy the best experience and all functionality on the Site will be available to you.
You can choose to disable any of the Cookies by un-ticking the box below but if you do so your experience with the Site is likely to be diminished.
In order to interact with this site.
To help us to measure how users interact with content and pages on the Site so we can make
things better.
To show content from Google Maps.
To show content from YouTube.
To show content from Vimeo.
To share content across multiple platforms.
To view and book events.
To show user avatars and twitter feeds.
To show content from TourMkr.
To interact with Facebook.
To show content from WalkInto.