The DISC model provides a ‘common language’. This language helps people better understand themselves and adapt their behaviours with others. DISC leads to better communication, which leads to a happier team who in turn become more productive. DISC profiling not only helps with ensuring a happier team but you can implement it into your sales process as well. Understanding the type of person you deal with allows you to be able to communicate to them in their preferred manner giving yourself the best chance of 

The DISC profile includes four components, Dominance, Influence, Steadiness and Conscientiousness:

1. Dominance
   Confidence is the key trait in such a person falling in this category. A strong emphasis on achievement of results and goal orientation are the common practices of these individuals. They can be straightforward and blunt, open towards diversity, and adventurous by nature accepting any challenging situation coming their way with aplomb.
2. Influence
   These individuals are said to be great leaders. They influence others and take charge of situations but they take along everyone with them. Relationship oriented and persuasive by nature, these people are very collaborative and see the brighter picture in any situation.

1. Steadiness
   Individuals falling in this category are persistent in behaviour. They don’t like to be rushed or pushed beyond limits as they exhibit a calm demeanour. They emphasise cooperation, and to a certain extent, they do adjust with unusual circumstances, dealing with things in a subtle manner. They are very supportive with their colleagues and subordinates and are humble and down to earth.

1. Conscientiousness
   The name says it all; these individuals are focused on accuracy and quality of work produced along with emphases on their competencies. They enjoy being trusted and given responsibility as it means for them independence and also they are detail oriented individuals with sound reasoning and expertise. They are perfectionists who dread being wrong.

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