We see it in sport all the time – tiny differences that make ALL the difference.
Chris Froome winning the Tour de France by 74 seconds, after more than 81 hours of racing.
The England cricket team winning the World Cup by three feet, tied on runs with New Zealand, after 51 overs each.
Novak Djokovic winning the men’s singles title at Wimbledon in an epic 12 games all final set tie-break, and having saved two championship points on the way.
The difference between first and second, triumph and disaster, is often no more than a mere fraction.
Just like in business.
So many are so close... and yet so far away.
The devil really is in the detail.
Adwords not working? It's in the detail. Emails not getting opened? It's in the detail.
Follow up not happening? It's in the detail.
When we mystery-shopped some local businesses recently, 43% of them didn't respond to the online enquiry within 48 hours.
One of them had an out-of-office email autoresponder still on which was months out of date.
These are just some of the tiny details that can make all the difference. Whilst our sporting heroes might appear to have the details covered, the truth is you (and me!) don't.
I was at an old church the other day and the oak door was massive – it must have been at least 12 feet tall. It swung, almost effortlessly, on a pair of modern, tiny hinges.
Your business is just the same.
Little hinges swing big doors - and tiny details make champions.
