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đ When you hear the phrase âSupersizingâ, if you immediately think of McDonalds then youâre on the right track. They, of course, made this strategy in business, really famous with the simple phrases â âWould you like fries with that?â and âWould you like to go large?â.
đ And by putting that in systematically, across their whole business, they increased the average transaction value of each customer who walked through the door or drove through the drive through because they offered an additional small item to purchase alongside the original item.
đ§ A fish and chip shop up in the north of England added ÂŁ15,000 to their bottom line in one year by simply asking everybody who bought fish and chips âShall I pop a pickled onion in there for you?â
đ€ 15 grand on pickled onions â whoâd have thought?
đ» Itâs a strategy youâll now see online all the time â the one click upsell. Itâs where you buy one thing and in the shopping cart thereâs a âWould you like this?â option presented as well and one little click and itâs added to the order.
đ° Those transactions have a significant impact on the profitability of those organisations.
đ Itâs one of the easiest strategies for small businesses to implement quickly.
đ So why not give it a go. Look at one or some of your smaller products or services and ask every customer/client your version of âwould you like fries with that?â.
â The trick is to make it systematic.
đ Offer it to everyone and youâll soon see a noticeable change in your turnover and profits.
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