1. Far more people use the internet to find local businesses than anything else now, so make sure your business has a strong online presence – and we’re not just talking about a couple of lines in a business directory here !
2. Ensure your business is ranking highly on Google and attracting plenty of attention from your to be customers – know your page view numbers and trends and consider a pay-per-click campaign
3. Ensure your to be customers are really taking notice of your business online – know your average time on page and bounce rate numbers and trends
4. Ensure your online headline makes a “citizen’s arrest” in less than one-and-half seconds, otherwise your to be customers will look elsewhere
5. Ensure your online copy includes genuine testimonials from happy customers – your to be customers are far more interested in what your existing customers say about you than what you say about yourself !
6. Ensure your online copy includes interesting images and, for service businesses especially, include photographs of key employees because “people buy people”
7. Ensure your online copy has a strong “call-to-action” with a very clear deadline e.g. an attractive, well-crafted special offer
8. Provide multiple, trackable ways for your to be customers to respond to your “call-to-action”
If you'd like more information on how to successfully promote your business with thebestofkingslynn in 2012 then call Simon on 01553 673183 or e-mail me here.
