If you truly are a great local Accountant firm in Leicester (or you have aspirations to be the best) then here is a tip to increase the number of clients and increase your brand awareness.
Scale word of mouth – Word of mouth is by far the best form of marketing. However the problem is that as a business you have little or even no control over it. You can’t really control what is said when your client meets a friend or family member over a coffee (*at 96 Degrees on Braunstone Gate – cheeky plug*). In order to use word of mouth as a marketing tactic which you can measure consider doing the following:
· Use testimonials, reviews, case studies and video testimonials. Think about it. Put yourself in the shoes of a consumer for one second. When was the last time you decided to use the services of a business based on reviews.. a hotel.. a trades person, a restaurant. No matter what your line of business. Positive reviews work!
· Showcase reviews on your website, your social platforms and on third party websites. The more places people can see your positive reviews the better. Here at TheBestOf we have thousands of examples where potential customers have read genuine verified reviews for local businesses which have acted a as a trigger to make an enquiry… Simply put reviews work!
· Engage with reviewers. It’s always nice for the person reviewing your business / service to receive a personal note of gratitude back from you. A simple thing like this can build loyalty.
If you are a great local accountant in Leicester looking to grow your business above and beyond regular word of mouth please get in touch to see if you qualify for a marketing partnership with The Best of Leicester. leicester@thebestof.co.uk
