In late June, Titleist introduced four new iron models to the worldwide professional tours as part of our performance validation process. The response on Tour to the new AP1, AP2, CB and MB (712 series) irons has been overwhelmingly positive, with many of Titleist's Brand Ambassadors putting the irons straight in the bag after initial testing.
Nick Watney (AP2), Chris Kirk (CB) and Scott Stallings (AP2) have each won on Tour since putting the new irons in play – performance validation at its best.
Given the buzz surrounding the new product introduction on Tour, they have received many comments and questions about differences between the new and previous generation Titleist irons. In an effort to address some of these questions, they take you “under the hood” of the new AP irons to illustrate how our most Advanced Performance technology to date is poised to help the games of serious golfers.
The new AP irons (712 Series) feature advanced multi-material designs that provide the high performance ball flight, stability, looks, feel and sound preferred by serious golfers. The new designs have been improved with internal weighting that utilizes a higher density tungsten material in order to distribute mass more efficiently. Redistributing the weight in this manner increases the moment of inertia (MOI) of the club without increasing the blade length. This means the new AP irons are more forgiving yet do not lose any workability or shot control. The higher MOI designs of both the new AP1 and AP2 irons produce more consistent balls speeds over a larger area of the face, leading to better distance control.
The New Clubs are availabe to the public NOW in a FEW SELECT places around the UK.
Chris McGinley, Vice President of Marketing for Titleist Golf Clubs, says “good iron play is all about distance control. Increasing the MOI of the AP irons allows golfers to be more consistent with their irons shots, leading to more and better scoring opportunities."
