Councillor Val Richards, Cabinet Member for Leisure, Communications & Tourism at Lichfield District Council, which hosts Lichfield Town Team, said: "Earlier this year, event organisers were invited to apply for share of £6,000 to host events in Lichfield City centre that will help to boost trade in local shops.
We were really excited by the ideas that were put forward, and I would like to thank everyone who applied."
The winner chosen from some excellent entries was local event company Blue Strawberry.
Lucy Grove-Hemmings, Event Manager for Blue Strawberry, explained: "Our idea is to host a gardening and growers festival in August 2014. We'll be bringing colourful stalls into the city, linking up with market traders and businesses, and hosting talks and speeches from experts, including a TV gardening personality. Gardening is so popular at the moment, and the event ties in really well to the city's entry into the Heart of England in Bloom competition, as well as the recent parks makeover. We're also hoping to turn the event into an annual occasion to bring more and more people into the city each year.
The funding has come from £50,000 High Street Innovation funding, which was awarded to the city by the government last year to help boost shops and businesses in Lichfield City centre.
Local businesses and organisations have been working to come up with ways to invest the funding through Lichfield Town Team.
If you are a local Lichfield business and would like to get involved with the Town Team please contact:
elizabeth.thatcher@lichfielddc.gov.uk.
Watch this space where we will bring you up to the date information regarding this fantastic new event.
Pictured is Lucy at the recent Vintage event at the Curborough Craft Centre in Watery Lane.
