Whatever you’re organising, an event, exhibition, conference or awards dinner then you've probably come across Twitter Walls. But why do you need one at your next event? Here’s why…
Awareness
Many of your guests may not be aware that you are running a social media campaign for the event, projecting a twitter wall around the room or next to the stage will make people aware!
Engagement
Leading on from awareness is engagement, you're running a social media campaign and you want to get people involved. What better way than displaying their involvement to the rest of the room! Having a Twitter Wall boosts engagement, proven at a number of events we have done in the past (check out We Were Trending On Twitter).
Interaction
Most people at events don't get to see or even speak to some of the other people in the room or in attendance, a Twitter Wall allows people to get there ideas heard, questions asked and thoughts portrayed. Some of the best events we have done have involved developing live and public conversations via the Twitter Wall.
Prompting
Showcasing a Twitter Wall is helpful reminder that people do have that Twitter account that they set up, you want them to get involved so sometime they need a little push!
Reach
All these previous 4 points lead up to reach, any event or occasion wants to be heard outside of the room and these 4 benefits help to do that. Having a Twitter Wall in the room leads to people seeing the conversions outside of the room too. If somebody tweets to get on the wall, they are also tweeting to the world - something that will only benefit you!
Read more at marketingbyus.co.uk or watch Our Video to see what a Twitter Wall could look like!
