The last few years have been tough for most businesses.

The banks shut their doors to many small and fledgling businesses, everyone tightened their purse strings and pennies rather than pounds were counted.

Even now, six years after the recession hit in 2008, we are still seeing the fall-out. Therefore it's no surprise that businesses are still focusing on spending out on the 'essentials'.

So what about corporate hospitality? Is that an essential?

To those who don't know much about it, corporate entertaining can often sound like an excuse for businesses and clients to skive off work and eat and drink too much at the company's expense. And to a certain extent, this can be true.

However, when done properly, corporate hospitality can make a massive difference to a business's reputation, customer loyalty and profit margins. During any economic hardship, many consumers pay much closer attention to their spending habits. They are very return to the brands they know, value and trust rather than taking a risk on a new product or service.

By taking a client to an exclusive, memorable event, you are showing them how much you value their business. You are telling them that they are one of your most important customers. In the same way, if you take a prospective customer to an event, you can spend quality time with them and provide them with the information they want in a casual environment. This sort of opportunity to connect on a more personal is almost impossible in a business setting.

Corporate hospitality in Newmarket

thebestof Newmarket can thoroughly recommend two venues that are perfect for a wide range of corporate entertaining and hospitality.

The Granary Estates near Newmarket is a character-filled venue that offers two strikingly different options – the rustic Granary Barns, complete with original beams and flintwork or the versatile Dullingham Polo Club, which is surrounded by 32 acres of land and is perfect for a marquee event.

Launch parties, gala dinners, charity events, awards presentations – whatever your needs, the corporate hospitality team at The Granary Estates can help you create an exclusive, unforgettable event that reinforces your company brand and draws prospective and current customers further into the fold.

Please click here for further information about The Granary Estates near Newmarket.

Alternatively, why not choose Anglesey Abbey, with its range of glorious banqueting and function rooms and dedicated corporate hospitality expertise?

Do you want ultra-modern, Scandinavian chic? The Redwoods Restaurant can seat up to 200 and can be used for corporate dinners and banquets, product launches, exhibitions and more. If you're looking for a more intimate setting, the Lower Gallery is a truly unique setting that holds up to 60 people. Or why not go for a marquee on the lawn?

Please click here to find out more about Anglesey Abbey near Newmarket.

Already have your venue but need a reliable caterer for your corporate event? Choosing Coffee & Co, with its gourmet buffets and platters is sure to impress your guests! Food will be delivered directly to your chosen venue, leaving you safe in the knowledge that whatever other aspects of the day need to be organised, your catering is well taken care of.

Want to know more about Coffee & Co? Please click here.