Earlier this week, Richmond Council announced that it has awarded the contract for coordination of the borough's official Rugby World Cup Fanzone to Underbelly.

Getting straight to work, Underbelly has created a Business Pack for all those interested in renting one of the concession spaces at the site. In keeping with the international flavour of the tournament, they are seeking food concession operators. They are particularly looking for those that reflect the diverse variety of nations participating in the Tournament.

Food traders applying for the event must be able to demonstrate that they are able to produce and serve high quality food in large volumes. The Fanzone will hold approximately 10,000 people.

Underbelly has created a number of packages for interested businesses. There are opportunities ranging from single week involvement to running a concession for the entire duration of the six-week tournament.

Following a request from the Council, they have incorporated a 20% discount to a limited number of local traders (i.e. independent local businesses, registered at a Richmond upon Thames rate-paying address). 

Cllr Pamela Fleming, Richmond Council Cabinet Member for Environment, Communities and Business, said:
“It is a requirement of England 2015 that the borough hosts a Fanzone and we are very pleased that we have commissioned Underbelly to help us deliver it.

“It has always been important to us that our local independent businesses benefit from the Rugby World Cup wherever possible. Whilst the Fanzone must always be economically viable, we are keen that local food traders are given the opportunity to apply. They will receive commercial rates more favourable to those businesses outside the borough.”

Charlie Wood, Director at Underbelly, added:
“We're delighted to have been awarded the contract to run the borough's official Rugby World Cup fanzone, and to provide the opportunity for local businesses to get involved via our 20% discount. We are looking forward to this exciting opportunity to utilise our extensive experience of delivering high profile events to attract local and international visitors, and the investment they bring, to the borough.”

Still subject to Planning and licensing permissions, the Fanzone is anticipated to have an overall capacity of 10,000 people, with a large tent, big screen, stage and entertainment for 5,000. There will also be an outdoor screen, high quality rides and attractions and a rugby exhibition pitch hosting matches and demonstrations for a further 5,000 attendees.

For more information or to register your interest, go to: www.richmond.gov.uk/rwc2015_fanzone