Journalists love PR people if you can give them what they want.
Generally that means a good story with a cracking image that’s all delivered in a tidy package and arrives in a decent time for their deadline. The relationship can go a tad wrong if you do any, or all, of the following when you send a press release out.
1) The deadline approach to ‘check you’ve got my release’: Imagine trying to do 15 things at once and then getting a dumb question from a stranger asking if you’ve received something they’ve sent you by email. Ever wondered why reporters can sometimes be snappy.
2) The late arrival: Your press release landing after a rival has already published the story. You may have a very good reason for this. You might want to give a special publication a story or do a friend a favour but you do so at a risk. You’ll annoy the rest of the pack.
3) Rubbish images: Mobile phone shots taken after you’ve had one too many at cocktail hour doesn’t really help your cause. Images can make or break a potential story when you’re facing so much competition for space. Guess what bad images do?
4) Get your targets right: Regional press is parochial for a very good reason; its readers want to read about local people. Likewise a trade publication is interested in one particular niche. So make sure you're efforts are landing in the right inbox.
5) Bad grammar and spelling: Want to wind a reporter up. Then litter your copy with garbage? While you are at it you may as well get their name and job title wrong too.
To find out more about Viva PR please click here
I'm Isabella, I live in Bury and I have an interest in all things local and current.
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