Education and Training News & Updates
If you are new at email marketing, you may be unfamiliar with the need for segmenting your email list. According to the DMA, segmented email list generates about 77% of the ROI. Targeted campaigns save a lot of resources and generate better response from a target audience. There are quite a few ways to segmenting your email list and this includes the good, old segmentation processes based on gender, age and buying preferences.