Thousands of people from across the region are expected to come together to for the charity’s biggest event of the year, which sees 3,500 bikers join a mass ride out which culminates at a large family Festival at a new venue for 2024 – Weston Park in Shifnal.
Celebrating its 12th year, the Bike4Life Ride Out, sponsored by The Bike Insurer, is once again expected to sell out well before the much-anticipated day.
As the event continues to grow, the Ride Out will follow a slightly longer 26-mile route this year to the new home of the Bike4Life Festival. For the very first time, the UK’s biggest convoy of motorbikes will roll into Weston Park in Shifnal.
At the Festival, which is set to attract families, festival goers and the local community, visitors can expect a variety of live music, a food village, artisan market stalls, a kids zone with funfair rides and arena displays.
Tickets for the Ride Out and separately for those just wanting to attend the Festival are now on sale via bike4lifefest.com. The charity is reminding riders to purchase their tickets sooner rather than later to avoid disappointment.
The Ride Out will follow the same route from its start point in Meole Brace Park & Ride in Shrewsbury. Riders will have the open road, as the A5, M54 and A41 will be shut to other road users for the Ride Out to Weston Park.
Emma Wood, head of fundraising and engagement for Midlands Air Ambulance Charity, said: “Each year, the motorbiking community comes out in full support of our charity by taking part in our Bike4Life Ride Out. Their presence on the roads on the day not only helps to raise awareness of our service and biker safety, the riders taking part are also raising vital funds to help save lives across the region.
“We are urging anyone who wants to take part in our 2024 Bike4Life Ride Out to purchase their tickets as soon as they can. Ticket numbers are limited to make sure we keep our riders safe so it’s best to book in advance to avoid disappointment. We also have tickets available for our Festival event which this year is being held at the well-known festival venue, Weston Park. The Festival is a great day out for all ages – and you don’t have to be a bike enthusiast to enjoy it.”
Ed Bevis, commercial and marketing director for The Bike Insurer, added: “Following an amazing event in 2023, The Bike Insurer is proud to announce its continued support of Bike4Life by sponsoring the 2024 Ride Out and Festival. We look forward to another fantastic event, with the Festival set to be bigger and better than ever before.”
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Check out The Bike Insurer's website and see how much you could save on your insurance.
For more on Midlands Air Ambulance Charity’s lifesaving service visit the charity's website and follow the lifesaving service on social media.
